For that, you can try the feature A/B testing. This testing allows you to create two different campaigns and then you can target the audience for those after that you will see the result of which campaign has more opening rate than other. You can make your pages more stylish with these conversion tools. There are lightbox forms are available which has more conversion rate than regular sign up forms.
Templates (Winner: Leadpages) All Leadpages users are granted access to over 500 free and premium templates. Unbounce offers about 100 template options. Leadpages and Unbounce templates cover all the primary industries. There are multiple template filtering parameters on both Leadpages and Unbounce. Both Leadpages and Unbounce deal with landing page templates. Leadpages also offers website templates, while Unbounce comes with supplementary templates for sticky bars and pop-ups. Leadpages wins thanks to its richer array of attractive templates.
It includes apps like list builder which creates different attractive popups to capture the emails of leads. Allso, it has a heat map to let you know where your visitors are clicking or not clicking. Besides these two apps, SumoMe has tons of other useful apps. This plugin is very easy to use with its drag and drop page builder. It has a straightforward interface which helps users easily create pages.
Like LeadPages, but specifically designed for WordPress sites. This one allows you to create landing pages, sales pages, membership pages, full product launch funnels, and blogs. It’s also mobile-ready, with everything you need to have a responsive site designed with their templates. They don’t have a free option, but their basic package is only $100, with the pro package working up to $300.
Hey Martin, Yes Instapage is really good alternative to Leadpages. A/B test of landing pages are required, when a marketer need to test and optimize the performance of their existing lading page. Using A/B split test; they can change and optimize different elements of landing pages and see how the changes can impact their conversion to get high return.