A high-quality landing page could mean the difference between operating in profit or loss for your business or company which is why it’s so important to have one for your new business or website. Landing pages are the first step in gaining access to vital customer information that could possibly help you optimize your marketing campaigns and material in order to get the best results for your money.
This is one of the most common mistakes the small business owners make when designing their website. A landing page by itself will not bring you the results you want if it’s not connected to the right call-to-action. In order to maximize the results that you see from your landing page, you need to make sure that you connect the original call-to-action to marketing material that is relevant. Too many times, business owners don’t fully understand how digital content strategizing works so they end up linking a landing page to a call-to-action that is unrelated to the initial promotion.
PPC advertising is huge in today’s online marketing industry, oftentimes people will click on a particular ad because it told them that they would receive a certain discount or item however once they reach the site, they are forced to search for the item which can be very frustrating. Instapage makes PPC advertising very easy by automatically linking your ads to the designated webpage that you assign during the initial set-up process. You can even set-up special discount codes that will automatically be applied when the potential customer clicks on your link. 
Like LeadPages, but specifically designed for WordPress sites. This one allows you to create landing pages, sales pages, membership pages, full product launch funnels, and blogs. It’s also mobile-ready, with everything you need to have a responsive site designed with their templates. They don’t have a free option, but their basic package is only $100, with the pro package working up to $300.
Follow directions for DNS and CNAME record setup to the letter to direct your landing pages to a subdomain on your domain. This is the most technical option of the three, but if you’re planning on setting up a lot of landing pages or landing pages for a lot of sites, you’ll want to learn how to do this so you don’t have to go bug the Dev team every time you need a new page.
Ease of Use (Draw)  Both Leadpages and Unbounce combine a wide array of pre-designed templates, plus straightforward drag-and-drop page builders for dynamic tweaks. Unbounce offers a pixel-precise drag-and-drop editor, while Leadpages comes with a column-based one. Leadpages provides a supplementary static editor, which is optimized for simplicity.  The Leadpages static editor has limited tweaking capabilities.  Leadpages outshines Unbounce when it comes to extra conversion tools and resources. Leadpages and Unbounce are both pleasantly easy to use.  
It comes with a pixel-precise drag and drop editor which offers a lot of flexibility when building your landing page. It requires some prior knowledge of coding for you to operate it effectively, but once it is mastered it can be a very powerful tool, although it comes at a significantly higher price than LeadPages. Also, it has a lot of integration plugins, making it easy for you to link up with other platforms.
Jitendra Vaswani is a passionate blogger, entrepreneur & digital marketer from India. He is founder of BloggersIdeas, WordPress Plugin SchemaNinja, & Digital Marketing Agency Digiexe. Do Check out his latest portfolio Jitendra.co to hire him. He had worked with top brands like Firstcry, Zopper, Railyatri & various others international brands. At BloggersIdeas he mostly writes about How to blog tips, SEO news, products reviews etc.
Hey Kenny, great article. Checking out a few of the platforms right know:) Quick sort-of-relevant question, would building manual squarespace landing pages + opt-in forms work? Can I get a similar landing page from creating manually on Squarespace as I can on Leadpages. The way I understand LP, is I wouldn’t be able to A/B test a ton, but that is manageable. At least until Leadpages makes more financial sense for me. Thanks a ton man, Ryan
LeadPages is one of the top pieces of software – as a service no less – for designing and testing landing pages today. It has a lot of great templates utilizing modern designs with fast code. It has great email capture forms for opt-ins that hook right into your existing mailing list management software. They have extremely easy split testing as well, taking all of the guesswork out of testing changes. One of their most popular features is the LeadBox, a two-step email opt-in that has been repeatedly tested to improve signups. You can implement all of this yourself, of course, but paying a developer is often more expensive than paying the LeadPages monthly fee.
Marketers don’t have to worry about learning coding to get the landing page right. Instapage provide seamless integration with CRM tools, social, email marketing and other optimization tool, so that the marketer doesn’t have to worry about keeping too much of information stored in different tools. Just integrate and you are good to go. Currently, Instapage supports integration of more than 20 marketing tools. Instapage also camouflages your website so that the functionalities work like just your own website.
Lead generation, lead retention, and landing pages are very important however they can be difficult for first-time business owners to understand less known deploy. With the help of these applications and platforms listed above, you can significantly increase the efficiency and performance of your landing pages with ease and simplicity even if you have no prior experience with web development or online marketing. 
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Hey Martin, Yes Instapage is really good alternative to Leadpages. A/B test of landing pages are required, when a marketer need to test and optimize the performance of their existing lading page. Using A/B split test; they can change and optimize different elements of landing pages and see how the changes can impact their conversion to get high return.
Today we'll be comparing Unbounce vs Leadpages, to ultimately help you decide which is the best solution for you. The information below is based on real data from our community of users like you, giving you a truly unbiased comparison. In the collection " Best WordPress Landing Page Plugins 2019" Leadpages is ranked 1st while Unbounce is ranked 6th.

There are several key elements that you should include in your landing page in order to ensure that visitors engage with your content. While these elements may not be visual, they are integral parts of any landing page that will determine its overall conversion rate and success. Let’s look at some of the most important landing page elements you should include on your website. 
Ease of Use (Draw)  Both Leadpages and Unbounce combine a wide array of pre-designed templates, plus straightforward drag-and-drop page builders for dynamic tweaks. Unbounce offers a pixel-precise drag-and-drop editor, while Leadpages comes with a column-based one. Leadpages provides a supplementary static editor, which is optimized for simplicity.  The Leadpages static editor has limited tweaking capabilities.  Leadpages outshines Unbounce when it comes to extra conversion tools and resources. Leadpages and Unbounce are both pleasantly easy to use.  
It includes apps like list builder which creates different attractive popups to capture the emails of leads. Allso, it has a heat map to let you know where your visitors are clicking or not clicking. Besides these two apps, SumoMe has tons of other useful apps. This plugin is very easy to use with its drag and drop page builder. It has a straightforward interface which helps users easily create pages.
Because you can create the landing page as a regular page on your WordPress site, you easily customize the link to your website without people knowing it’s from Thrive. Example : I can have myonlinebizjourney.com/sample as opposed to myonlinebizjourney.leadpages.com/sample which is something I commonly see with LeadPages. Honestly, I have not tested to see if these 2 link format types affect conversion but in case I am doing a live video and I want to send someone to the page, I can just give them the simpler link without having to shorten it using bit.ly or anything like that.

There is also an integrated affiliate platform to help you with product promoting. So, this service would be the best choice for entrepreneurs who prefer having all their tools in the one place. However, ClickFunnels allows integration with a dozen of popular email services, so it’s possible to use only the landing page creation software and third-party services.
Like LeadPages, but focused equally between a stand-alone site and a Facebook tab. You can use both, or you can focus on one or the other. They have all of the email integration, analytics, and mobile functionality you’ve come to expect out of a landing page builder. As a special note, it accepts Paypal payment processing, which a surprising number of these apps don’t.
An easy to use, a clean dashboard will be found in LeadPages while Clickfunnels dashboard uses flat icons and images throughout the pages. After all, display and orientation matter. Clickfunnels has highly customized options for the landing pages with lead pages doesn’t have that feature. As a result, the marketers could easily recognize the pages made from LeadPages from space.
Well, the editing process here basically uses a pixel-precise drag-and-drop interface. Now, combine that with Unbounce’s rich array of templates, and you’ll be able to get your pages up and running in no time. The whole customization process is as simple as dragging a couple of elements, moving them around the layout, and defining their properties.   

Lead generation, lead retention, and landing pages are very important however they can be difficult for first-time business owners to understand less known deploy. With the help of these applications and platforms listed above, you can significantly increase the efficiency and performance of your landing pages with ease and simplicity even if you have no prior experience with web development or online marketing. 

LeadPages is one of the top pieces of software – as a service no less – for designing and testing landing pages today. It has a lot of great templates utilizing modern designs with fast code. It has great email capture forms for opt-ins that hook right into your existing mailing list management software. They have extremely easy split testing as well, taking all of the guesswork out of testing changes. One of their most popular features is the LeadBox, a two-step email opt-in that has been repeatedly tested to improve signups. You can implement all of this yourself, of course, but paying a developer is often more expensive than paying the LeadPages monthly fee.
Like LeadPages, but a little simpler and easier to use. The editor for their template and site building platform is incredibly easy to use, so much so that you’ll be surprised how easily you can find everything. They have over 100 templates to use as starting points, and they’re all completely customizable so your site never feels like it looks just like a thousand other sites online.
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